Next-Generation Data-Driven Plugin Development

Session Description

WordPress.org is an amazing repository and one of the key components made WordPress a huge success. Having a plugin or theme on WordPress.org is awesome, but something you don’t get much of is data. All you get is the number of downloads and estimated count of active installs, but who, what, where, how and why? Not so much. This makes most of the development decisions based on gut and guesswork. What sounds easy to the plugin developer, can be extremely hard and not user-friendly to end-users.

In this discussion, I will share a few simple methods of how we collected usage data and feedback from our plugin users (RatingWidget), that helped us improve our plugin’s UX and significantly reduce abandon rate.

Learning Outcomes

– Understand the importance of First Time User Experience when developing a plugin/theme.
– Add deactivation feedback form to collect the reasons why users abandon their plugin.

User level

All attendees are welcome to come to this session but the ones that will likely benefit the most are the ones that have at least one WordPress plugin in the repository or are planning to release one.

Prerequisites

Knowledge of basic PHP is helpful, but not required. Just bring your laptop, your smile & willingness to learn!

Speaker