Session Description
Learn techniques you can use to build WordPress sites fine tuned for conversions and optimized for online marketing. We’ll cover everything from CRO to advanced Analytics to help give you the tools you can use to build more valuable sites for your clients. You’ll also learn bonus techniques that will help you increase your billings and help you secure a long term and mutually beneficial relationships with your clients. Don’t miss Advanced Online Marketing for WordPress!
Learning Outcomes
* Deploy advanced Google Analytics solutions
* Launch and measure a statistically significant A/B test using blended conversion metrics.
* Launch and measure an “un-Conversion Rate Optimization” campaign. “How to make money from visitors who do nothing”
* Scale A/B testing using custom post types
* Deploy effective list capture strategies
* Launch and measure an effective on-site ad strategy using WordPress
User level
All attendees are welcome to come to this session & all skill levels will get *something* out of the presentation.
Prerequisites
Basic knowledge of Google Analytics, basic principles of A/B testing, basic knowledge of the function of custom post types, moderate development experience (especially tracking scripts) are the prerequisites required to attend this session.