Session Description
What do companies such as Slack and Porter Airlines have in common? Not only do they have well-designed interfaces that get your users’ job done, but also content that is clear, intentional, and serves a unique purpose. In an age where great design is won or lost at the user experience (UX) level, how can we ensure that we deliver websites or apps that are not just pretty but also purposeful in both design and content?
In this session, we will be using a UX research technique called “Contextual Personas” to kickstart your content design process. We will be mashing up the time-honoured techniques of persona creation – such as user interviews, contextual inquiry, etc. – with strategic foresight methods to identify some user types and content strategies for your target audience. By identifying users across their most critical and uncertain needs, we will be able to pinpoint what exactly do they want out of our product or service and how we can achieve their goals through our copy, through our design, and throughout their user journey.
Don’t let “lorem ipsum” hold you back! Let contextual personas deliver the insight you need to build digital products that users love.
Learning Outcomes
– Make informed content decisions out of actual user research
– Apply the equation: “Great Design + Useful Content = Amazing User Experience”
– Get acquainted with strategic foresight basics to tease out contexts and scenarios of use
– Apply Clayton Christensen’s and Donna Lichaw’s “Jobs to be Done” and “Storymapping” frameworks to support your user’s journey
– Build content matrices, editorial calendars, and content models to operationalize your content decisions after user research
User level
All attendees are welcome to come to this session but the ones that will likely benefit the most are intermediate users & designers.
Prerequisites
No prerequisites required to attend this session. Just bring your laptop, your smile & willingness to learn!